Sing Singapore aims to discover and promote home-grown music and artistes. Through these original songs, it also hopes to nurture the love for music and singing and cultivate a greater sense of togetherness amongst Singaporeans.

Over the years, the programme saw the emergence of a number of new songs created by Singapore composers. Some of these songs were also selected for the national day's celebrations. These include Home by Dick Lee (1998), Together by Ken Lim (1999), Shine On Me by Jim Lim (2000), Where I Belong by Tanya Chua (2001), We Will Get There by Dick Lee (2002) and A Place in My Heart by Kevin Quah (2003). Well-known recording local artistes such as Stefanie Sun Yanzi and Kit Chan have also performed for the Sing Singapore collection.